Hi. We’re playbooks.

This is the work in progress for Yellow Pencil‘s playbooks project. Playbooks are like operational patterns that let us share ways of working that lead to success.

Table of Contents

1. Moving services online
   • Discovery
   • Alpha
   • Beta
   • Live
2. User experience
   • Generating user profiles (personas)
   • Conducting user research
   • Writing user stories
   • Performing user testing
3. Information management
   • Writing for the web
   • Choosing appropriate formats
   • Managing content lifecycle
   • Managing information architecture and navigation
   • Creating data visualizations
   • Publishing geospatial data
   • Publishing open data
   • Using APIs
4. Governance
   • Planning to publish content to the web
   • Building a microsite
   • Reporting on the initiative
   • Using the design system
   • Using the brand
   • Roles for digital work – Unified Digital Team
   • Roles for digital work – Project Teams
5. Marketing and engagement
   • Citizen engagement
   • Managing social media
   • Running campaigns
   • Search engine optimization
   • Sending e-mail newsletters
6. Measurement
   • Using analytics
   • Measuring user satisfaction
   • Tracking key performance indicators
7. Technology
   • Being accessible
   • Ensuring a high performance platform
   • Keeping our systems secure
   • Managing code
   • Supporting end user devices
   • Building usable forms
   • When to build native apps versus web

These playbooks borrow liberally from the great work of the UK GDS team’s Digital Service Manual and the USDS team’s work. Over time, Mississauga should continue to evolve these playbooks and make the content your own.